markets in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Supplementary notes
*Forecast.
Digital advertising includes display banners, online video, social media, paid search, and classifieds. Print advertising includes newspapers and magazines.
In 2024, digital advertising spending in the Asia-Pacific region was forecast to amount to about *** billion U.S. dollars. Additionally, ad spend on digital advertising was forecast to further increase, while television and print advertising spending were estimated to decrease slightly between 2024 and 2026.
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Dentsu. (February 24, 2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars)." Chart. February 24, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. (2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of Advertising Spending in The Asia-pacific Region from 2024 to 2026, by Medium (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 24 Feb 2025, /statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu, Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1605579/apac-ad-spend-forecast-by-medium/ (last visited August 13, 2026)
Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph], Dentsu, February 24, 2025. [Online]. Available: /statistics/1605579/apac-ad-spend-forecast-by-medium/
