* Digital Ad Channels include - Search, Email, Social Media, Websites, In-App Ads, Smart Devices, etc. Non-Digital include - TV, Radio, Billboards, DOOH (Digital Out-of-Home Billboards) Newspapers, etc.
In 2024, digital advertising accounted for ** percent of the total advertising market in the Middle East and North Africa. The total advertising market during this period was worth ** billion U.S. dollars. By 2030, the advertising market value is expected to reach ** billion U.S. dollars, of which ** percent is expected to come from digital channels.
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Redseer, & Zenith, & IAB MENA. (March 9, 2025). Share of the digital advertising market in the Middle East and North Africa in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1596812/mena-share-digital-advertising/
Redseer, und Zenith, und IAB MENA. "Share of the digital advertising market in the Middle East and North Africa in 2024." Chart. March 9, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1596812/mena-share-digital-advertising/
Redseer, Zenith, IAB MENA. (2025). Share of the digital advertising market in the Middle East and North Africa in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1596812/mena-share-digital-advertising/
Redseer, and Zenith, and IAB MENA. "Share of The Digital Advertising Market in The Middle East and North Africa in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Mar 2025, /statistics/1596812/mena-share-digital-advertising/
Redseer & Zenith & IAB MENA, Share of the digital advertising market in the Middle East and North Africa in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1596812/mena-share-digital-advertising/ (last visited August 13, 2026)
Share of the digital advertising market in the Middle East and North Africa in 2024 [Graph], Redseer, & Zenith, & IAB MENA, March 9, 2025. [Online]. Available: /statistics/1596812/mena-share-digital-advertising/
