In 2023, approximately *** million Belarusian rubles were spent on internet advertising in Belarus, making it the leading advertising segment. To compare, the TV ad revenue generated over ** million Belarusian rubles in the same year. In 2022, the sharp decrease in TV ad spend was explained by the exodus of several Western advertisers from Belarus due to its government's support of the Russian invasion of Ukraine.
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Association of Advertising Organizations. (February 29, 2024). Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. "Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles)." Chart. February 29, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. (2024). Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. "Advertising Expenditure in Belarus from 2016 to 2023, by Medium (in Million Belarusian Rubles)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 29 Feb 2024, /statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations, Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) ÀÖ²¥´«Ã½app×îа汾, /statistics/1270618/advertising-spending-by-medium-belarus/ (last visited August 16, 2026)
Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) [Graph], Association of Advertising Organizations, February 29, 2024. [Online]. Available: /statistics/1270618/advertising-spending-by-medium-belarus/
