Only respondents who indicate that they drink sustainable coffee at least once a week were surveyed.
Method of interview
Online survey
Supplementary notes
Respondents surveyed came from Brazil, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom, and the United States as well as Switzerland. Original survey question was phrased as: "What prevents you from drinking sustainable coffee regularly?"
Citation formats
Reasons against drinking sustainable coffee worldwide 2024
As of March 2024, ** percent of consumers chose not to drink sustainable coffee due to the price. Sustainable coffee did not offer any benefits or added value for ** percent of consumers surveyed.Â
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Deloitte. (September 25, 2024). Reasons against drinking sustainable coffee among consumers worldwide in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/
Deloitte. "Reasons against drinking sustainable coffee among consumers worldwide in 2024." Chart. September 25, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/
Deloitte. (2024). Reasons against drinking sustainable coffee among consumers worldwide in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/
Deloitte. "Reasons against Drinking Sustainable Coffee among Consumers Worldwide in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Sep 2024, /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/
Deloitte, Reasons against drinking sustainable coffee among consumers worldwide in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/ (last visited August 12, 2026)
Reasons against drinking sustainable coffee among consumers worldwide in 2024 [Graph], Deloitte, September 25, 2024. [Online]. Available: /statistics/1570077/barriers-to-drinking-sustainable-coffee-worldwide/