As of the second quarter of 2025, technology and electronics was the segment with the highest share of digital advertising expenditure in Malaysia, with **** percent. This was followed by personal care advertising, with **** share of digital ad spending, and food and beverage advertising, with **** share of digital ad spending.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Malaysia Advertisers Association. (September 15, 2025). Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/
Malaysia Advertisers Association. "Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment." Chart. September 15, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/
Malaysia Advertisers Association. (2025). Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/
Malaysia Advertisers Association. "Share of Digital Advertising Expenditure in Malaysia in 2nd Quarter 2025, by Segment." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Sep 2025, /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/
Malaysia Advertisers Association, Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment ÀÖ²¥´«Ã½app×îа汾, /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/ (last visited August 20, 2026)
Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment [Graph], Malaysia Advertisers Association, September 15, 2025. [Online]. Available: /statistics/1551027/malaysia-digital-ad-expenditure-share-by-segment/
