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Percentage of adult internet users preferring free services regardless of the quantity of ads in Brazil in 2024 and 2025

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Sources

Release date

December 2025

Region

Brazil

Survey time period

2024 and 2025

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Online panel

Citation formats

Share of consumers preferring free services regardless of ads in Brazil 2024-2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Jul 27, 2026

In 2025, approximately ** percent of adults surveyed online in Brazil said they preferred free services, no matter how many ads were shown to the users. A year earlier, the share stood at ** percent.

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