Social network users who have made at least one purchase via the references platform, including links and transactions on the platform itself, during the calendar year.
Supplementary notes
The source mentions that the research was conducted in November 2024.Â
Citation formats
Social commerce user purchase share in the United States by platform 2022-2024
When TikTok Shop launched in the United States in 2023, the conversion rate on the social network skyrocketed. In 2024, an estimated **** percent of American TikTok users had bought something on TikTok Shop, as revealed by a survey. This share of purchasing users was much higher than for competing social networks like Instagram and Pinterest.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
eMarketer. (December 5, 2024). Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. "Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform." Chart. December 5, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. (2024). Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. "Share of Social Commerce Users in The United States Who Made a Purchase from 2022 to 2024, by Platform." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Dec 2024, /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer, Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform ÀÖ²¥´«Ã½app×îа汾, /statistics/1546897/social-commerce-user-purchase-share-by-platform/ (last visited August 19, 2026)
Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform [Graph], eMarketer, December 5, 2024. [Online]. Available: /statistics/1546897/social-commerce-user-purchase-share-by-platform/
