In 2024, ** percent of millennials spent more time on social media than they did a year ago. Gen Z showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year. In contrast, only ** percent of Baby Boomers agreed t.
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YouGov. (July 14, 2024). Do you spend more time on social media than one year ago? [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. "Do you spend more time on social media than one year ago?." Chart. July 14, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. (2024). Do you spend more time on social media than one year ago?. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. "Do You Spend More Time on Social Media than One Year Ago?." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jul 2024, /statistics/1537049/increase-social-media-use-generation-generation/
YouGov, Do you spend more time on social media than one year ago? ÀÖ²¥´«Ã½app×îа汾, /statistics/1537049/increase-social-media-use-generation-generation/ (last visited August 13, 2026)
Do you spend more time on social media than one year ago? [Graph], YouGov, July 14, 2024. [Online]. Available: /statistics/1537049/increase-social-media-use-generation-generation/