The original question was phrased by the source as follows: "Which of these items are you planning to buy in the next 12 months, online or in store? (multi-pick)"
More information on the methodology can be found here.
Citation formats
Purchase intention of Chinese Zoomers 2024, by product category
According to a survey conducted by ÀÖ²¥´«Ã½app×îа汾's Consumer Insights among Gen Z consumers in China from October 2023 to September 2024, ** percent of respondents planned to buy smartphones within the next 12 months. Meanwhile, ** percent of respondents had no plan to buy any of the listed items.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
ÀÖ²¥´«Ã½app×îа汾. (October 7, 2024). Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÀÖ²¥´«Ã½app×îа汾. "Items which consumers from the Generation Z in China plan to buy as of September 2024." Chart. October 7, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÀÖ²¥´«Ã½app×îа汾. (2024). Items which consumers from the Generation Z in China plan to buy as of September 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÀÖ²¥´«Ã½app×îа汾. "Items Which Consumers from The Generation Z in China Plan to Buy as of September 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Oct 2024, /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÀÖ²¥´«Ã½app×îа汾, Items which consumers from the Generation Z in China plan to buy as of September 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/ (last visited August 12, 2026)
Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph], ÀÖ²¥´«Ã½app×îа汾, October 7, 2024. [Online]. Available: /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
