This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.
Citation formats
Frequency of shopping through live commerce in Taiwan 2024
According to a survey conducted by in May 2024 in Taiwan, ** percent of respondents reported making more than *** purchases through live commerce in the past 12 months. Additionally, ** percent stated that they watch livestream shopping events without making any purchases, while ** percent indicated that they neither watch nor engage in shopping through these events.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Taiwan as of May 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Taiwan as of May 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Sep 2024, /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in Taiwan as of May 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/ (last visited August 13, 2026)
Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
