According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Frequency of digital coupon usage in the U.S. 2024
Over half of U.S. online shoppers used digital coupons occasionally, according to a 2024 survey on digital coupon usage. Additionally, ** percent of shoppers used a digital coupon almost every time they shopped online.
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Dontpayfull. (September 1, 2024). Share of online shoppers using digital coupons in the United States as of 2024, by frequency [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1490334/us-frequency-digital-coupon-usage/
Dontpayfull. "Share of online shoppers using digital coupons in the United States as of 2024, by frequency." Chart. September 1, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1490334/us-frequency-digital-coupon-usage/
Dontpayfull. (2024). Share of online shoppers using digital coupons in the United States as of 2024, by frequency. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1490334/us-frequency-digital-coupon-usage/
Dontpayfull. "Share of Online Shoppers Using Digital Coupons in The United States as of 2024, by Frequency." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Sep 2024, /statistics/1490334/us-frequency-digital-coupon-usage/
Dontpayfull, Share of online shoppers using digital coupons in the United States as of 2024, by frequency ÀÖ²¥´«Ã½app×îа汾, /statistics/1490334/us-frequency-digital-coupon-usage/ (last visited August 19, 2026)
Share of online shoppers using digital coupons in the United States as of 2024, by frequency [Graph], Dontpayfull, September 1, 2024. [Online]. Available: /statistics/1490334/us-frequency-digital-coupon-usage/
