ÀÖ²¥´«Ã½app×îа汾

Preferred digital tools for planning the next trip among travelers in Europe as of March 2025

© ÀÖ²¥´«Ã½app×îа汾 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2025

Region

Europe

Survey time period

March 3 to 17, 2025

Number of respondents

4,313 respondents

Age group

18 years and older

Special properties

respondents who were most likely to travel in the next six months; Europeans who took at least two overnight trips between 2023 and 2025

Method of interview

Online survey

Citation formats

Preferred digital tools for planning the next trip among European travelers 2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, May 5, 2025

According to a March 2025 survey, travel websites and online search engines were the preferred digital tools by European travelers for planning their next trip, as mentioned by roughly ** percent of respondents. In contrast, just around **** percent of the sample reported using generative AI platforms.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media use in travel and tourism "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media use in travel and tourism

Travel inspiration

5

Travel planning

4

Travel booking

4

Content sharing

4

Influencer marketing

6

Leading travel influencers

3

Further Content: You might find this interesting as well

Topics

Impact of technology on travel and tourismAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.