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Main customer service types used on retail websites in the United States as of January 2024

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Release date

May 2023

Region

United States

Survey time period

January 2024

Number of respondents

900 respondents

Age group

18 years and older

Supplementary notes

Multiple responses allowed.

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Most used customer service types on e-commerce sites in the U.S. 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Aug 7, 2024

A survey conducted in the United States in January 2024 shows the most commonly used customer service methods on retail websites. At around ** percent, most of the respondents prefer to speak to a real person. In comparison, roughly ** percent of respondents would rather interact with an automated chat. The preference for real interactions is also the second most chosen option, with more than ** percent of participants opting for it. Scheduling a virtual appointment is the least popular choice among consumers, with less than *** percent of respondents.

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E-commerce worldwideMobile commerce in the United StatesSocial commerceQuick commerceGen Z online shopping behavior
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