Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÀÖ²¥´«Ã½app×îа汾 Account for unlimited access
During a 2024 survey, **** percent of responding marketers from the United States believed that last-click measurement definitely was an accurate reflection of a platform's long-term impact on their business. On the other hand, ** percent said it definitely was not.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
eMarketer. (September 9, 2024). Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1478545/last-click-usa/
eMarketer. "Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024." Chart. September 9, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1478545/last-click-usa/
eMarketer. (2024). Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1478545/last-click-usa/
eMarketer. "Share of Marketers Who Believed That Last-click Measurement Was An Accurate Reflection of Platforms' Long-term Impact on Their Business in The United States as of July 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Sep 2024, /statistics/1478545/last-click-usa/
eMarketer, Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1478545/last-click-usa/ (last visited August 20, 2026)
Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 [Graph], eMarketer, September 9, 2024. [Online]. Available: /statistics/1478545/last-click-usa/
