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Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022

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Source

Release date

February 2023

Region

United States

Survey time period

2021 and 2022

Citation formats

Amazon sponsored brands CTR in the U.S. 2020-2022

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Mar 22, 2023
In 2022, the median click-through rate (CTR) of sponsored brand ads on Amazon in the United States stood at **** percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
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Online advertising metricsDigital advertising in the U.S.Social media advertising and marketing worldwideDigital advertising formats in the U.S.Facebook advertising and marketing
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