During a media consumption survey conducted at the end of 2023 among global respondents, it was discovered that close to ** of survey participants canceled at least one content subscription by that time. Additionally, ** percent were subscription cycling, meaning subscribing and unsubscribing from services to follow the content they want.
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Accenture. (April 10, 2024). Leading actions related to content service subscriptions according to adults worldwide as of December 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1462111/content-subscriptions-actions-worldwide/
Accenture. "Leading actions related to content service subscriptions according to adults worldwide as of December 2023." Chart. April 10, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1462111/content-subscriptions-actions-worldwide/
Accenture. (2024). Leading actions related to content service subscriptions according to adults worldwide as of December 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1462111/content-subscriptions-actions-worldwide/
Accenture. "Leading Actions Related to Content Service Subscriptions According to Adults Worldwide as of December 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Apr 2024, /statistics/1462111/content-subscriptions-actions-worldwide/
Accenture, Leading actions related to content service subscriptions according to adults worldwide as of December 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1462111/content-subscriptions-actions-worldwide/ (last visited August 13, 2026)
Leading actions related to content service subscriptions according to adults worldwide as of December 2023 [Graph], Accenture, April 10, 2024. [Online]. Available: /statistics/1462111/content-subscriptions-actions-worldwide/