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Main barriers to being more sustainable according to consumers worldwide in 2023, by generation

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Release date

July 2023

Region

Worldwide

Survey time period

2023

Number of respondents

1,200 respondents

Special properties

from 72 countries

Citation formats

Main barriers to being more sustainable worldwide 2023, by generation

Published by
F. Watty,
Jan 26, 2024

According to consumers of all ages worldwide, the biggest hurdle to leading a more sustainable lifestyle is the cost that comes with it. In 2023, approximately **** of millennials, Gen X, and baby boomers said sustainable products remain prohibitively expensive.

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