As of October 2023, approximately ** percent of direct-to-consumer (DTC) marketers surveyed worldwide pointed to data quality and accuracy as a cause of data-related challenges their teams faced in the past year. Data fragmentation across platforms and the high cost of technology or tech stack followed, mentioned by ** and ** percent of respondents, respectively. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
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Digiday. (October 26, 2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023." Chart. October 26, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. (2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading Causes of Data-related Challenges for Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Oct 2023, /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday, Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1428219/data-challenges-dtc-brands-worldwide/ (last visited August 13, 2026)
Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph], Digiday, October 26, 2023. [Online]. Available: /statistics/1428219/data-challenges-dtc-brands-worldwide/
