including new productions and old titles added to the content library during the year
Supplementary notes
Figures were collected from iQIYI, Youku, Tencent Video, and Mango TV.
The source took the categorization of genres or themes from the labels of the monitored video streaming platforms. Only the ten highest supplied genres were displayed here.
Citation formats
Popular genres of variety shows on streaming platforms in China 2024
Music was the most popular type of variety show among video streamers in China. In 2024, about **** percent of the newly added titles on video streaming platforms were about music, contributing over ***percent of the viewership.
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QuestMobile. (February 25, 2025). Distribution of new variety shows and viewership on video streaming platforms in China in 2024, by genre [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. "Distribution of new variety shows and viewership on video streaming platforms in China in 2024, by genre." Chart. February 25, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. (2025). Distribution of new variety shows and viewership on video streaming platforms in China in 2024, by genre. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. "Distribution of New Variety Shows and Viewership on Video Streaming Platforms in China in 2024, by Genre." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Feb 2025, /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile, Distribution of new variety shows and viewership on video streaming platforms in China in 2024, by genre ÀÖ²¥´«Ã½app×îа汾, /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/ (last visited August 12, 2026)
Distribution of new variety shows and viewership on video streaming platforms in China in 2024, by genre [Graph], QuestMobile, February 25, 2025. [Online]. Available: /statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
