According to a survey conducted in 2023, ** percent of European consumers are buying a smaller quantity of apparel as a 'trade-down' action to save money. Significantly fewer consumers were buying less footwear in order to save money.
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McKinsey & Company. (July 14, 2023). Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. "Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category." Chart. July 14, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. (2023). Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. "Share of Consumers Buying a Smaller Quantity of Fashion Items to save Money in Selected European Countries in 2023, by Category." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jul 2023, /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company, Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category ÀÖ²¥´«Ã½app×îа汾, /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/ (last visited August 12, 2026)
Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category [Graph], McKinsey & Company, July 14, 2023. [Online]. Available: /statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
