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Default sources for watching TV and video streaming content in the United States in 2025, by age group

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Sources

Release date

September 2025

Region

United States

Survey time period

2025

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

interviews with those who watch at least 1 hour of TV per week and have broadband at home

Supplementary notes

*MVPD, vMVPD, antenna.

Original question: 鈥淲hat鈥檚 your default source for TV viewing?鈥

Citation formats

Default sources for TV content in the U.S. 2025, by age group

Published by 乐播传媒app最新版本 Research Department, Nov 6, 2025

The viewing habits of Americans are undergoing a significant transformation, with online platforms becoming the default choice for younger viewers in particular, according to a survey from 2025. While live TV was the default option for **** of respondents aged 35 years and older, 16- to 34-year-olds counted on Netflix and YouTube when turning on the TV.

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Statistics on " Netflix usage in the United States "

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Other statistics that may interest you Netflix usage in the United States

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Netflix usage in the United StatesAmazon Prime VideoNetflixHuluMax
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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