The study was conducted in the following 20 territories: United States, United Kingdom, China, France, Netherlands, Italy, Germany, Thailand, Australia, New Zealand, India, Indonesia, Brazil, Colombia, Peru, Argentina, Mexico, United Arab Emirates, Saudi Arabia, and South Africa.
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Top online sources for purchasing luxury products worldwide 2024
In 2024, branded websites were the most preferred online source for global consumers to purchase luxury products, with around ** percent of respondents. Leading marketplaces were preferred by roughly ** percent of consumers, while ** percent admitted that they would never purchase luxury products online.
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Wunderman Thompson Commerce. (September 19, 2024). Leading online sources to purchase luxury products worldwide in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. "Leading online sources to purchase luxury products worldwide in 2024." Chart. September 19, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. (2024). Leading online sources to purchase luxury products worldwide in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. "Leading Online Sources to Purchase Luxury Products Worldwide in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Sep 2024, /statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce, Leading online sources to purchase luxury products worldwide in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1410182/luxury-products-sources-online-searches/ (last visited August 12, 2026)
Leading online sources to purchase luxury products worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: /statistics/1410182/luxury-products-sources-online-searches/