According to a June 2023 survey of U.S. shoppers, all age groups had a mostly positive attitude towards grocery shopping. Overall, younger shoppers seem to enjoy grocery shopping more than their older counterparts. Among those aged 25 to 34 and 35 to 44, ** percent found the experience pleasant. On the other hand, among those aged 45 to 54 and 55 to 65, ** percent found it unpleasant.
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Appinio. (August 3, 2023). Share of consumers who found grocery shopping pleasant in the United States in June 2023, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1404902/us-grocery-shopping-pleasantness-age/
Appinio. "Share of consumers who found grocery shopping pleasant in the United States in June 2023, by age group." Chart. August 3, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1404902/us-grocery-shopping-pleasantness-age/
Appinio. (2023). Share of consumers who found grocery shopping pleasant in the United States in June 2023, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1404902/us-grocery-shopping-pleasantness-age/
Appinio. "Share of Consumers Who Found Grocery Shopping Pleasant in The United States in June 2023, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Aug 2023, /statistics/1404902/us-grocery-shopping-pleasantness-age/
Appinio, Share of consumers who found grocery shopping pleasant in the United States in June 2023, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1404902/us-grocery-shopping-pleasantness-age/ (last visited August 13, 2026)
Share of consumers who found grocery shopping pleasant in the United States in June 2023, by age group [Graph], Appinio, August 3, 2023. [Online]. Available: /statistics/1404902/us-grocery-shopping-pleasantness-age/