According to a February 2023 survey, around ** percent of adults in the United States stated they would distrust search results generated by an algorithm more or a great deal more. Only ** percent of these respondents would trust these results more if they were generated by this kind of application, while ** percent didn't change their perception in such cases. Trust in search results was similar levels if those were generated by an artificial intelligence.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Ipsos. (February 16, 2023). Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/
Ipsos. "Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023." Chart. February 16, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/
Ipsos. (2023). Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/
Ipsos. "Level of Trust on Online Search Results Generated by An Algorithm among Adults in The United States as of February 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Feb 2023, /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/
Ipsos, Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/ (last visited August 20, 2026)
Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023 [Graph], Ipsos, February 16, 2023. [Online]. Available: /statistics/1401763/trust-online-search-results-if-algorithm-generated-us-adults/
