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Percentage of WhatsApp users who bought a product through the app in Brazil as of April 2025

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Source

Release date

July 2025

Region

Brazil

Survey time period

March and April 2025

Number of respondents

1,126 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online interview

Citation formats

Percentage of WhatsApp users who bought a product through the app in Brazil 2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, May 5, 2026

As of April 2025, over half (or ** percent) of WhatsApp users surveyed in Brazil reported having bought products through the app more than once. Less than **** (** percent) said they had never done it, while ** percent stated they had done it once.

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Topics

Messaging apps in BrazilSocial media usage in BrazilInternet usage in BrazilWhatsApp in BrazilE-commerce in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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