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Consumer concerns about targeted advertising in the Netherlands as of November 2024

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Release date

March 2025

Region

Netherlands

Survey time period

November 4 to 30, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Consumer concerns about targeted ads in the Netherlands 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Aug 4, 2025

During a 2024 survey, ** percent of responding consumers from the Netherlands cited exposure to an excessive amount of advertising on websites and mobile applications as the leading concern about online targeted ads. Another ** percent indicated it was difficult to manage or refuse cookies used to track online activities. There were no concerns among ** percent of consumers.

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Statistics on " Social media usage in the Netherlands "

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5

Benchmark

4

Meta Platforms

8

Other major platforms

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Topics

Digital advertising in the NetherlandsTraditional media in the NetherlandsAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the Netherlands
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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