During a 2024 survey, ** percent of responding consumers from Sweden stated that the fact that their personal data could be collected without their consent or awareness was a very important concern of theirs regarding online targeted advertising. Meanwhile, roughly **** in ** expressed concerns regarding the fact that personalization of advertising limited their choice and access to special offers.
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European Commission. (January 14, 2025). Consumer concerns about targeted advertising in Sweden as of November 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1388459/concerns-targeted-ads-sweden/
European Commission. "Consumer concerns about targeted advertising in Sweden as of November 2024." Chart. January 14, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1388459/concerns-targeted-ads-sweden/
European Commission. (2025). Consumer concerns about targeted advertising in Sweden as of November 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1388459/concerns-targeted-ads-sweden/
European Commission. "Consumer Concerns about Targeted Advertising in Sweden as of November 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jan 2025, /statistics/1388459/concerns-targeted-ads-sweden/
European Commission, Consumer concerns about targeted advertising in Sweden as of November 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1388459/concerns-targeted-ads-sweden/ (last visited August 13, 2026)
Consumer concerns about targeted advertising in Sweden as of November 2024 [Graph], European Commission, January 14, 2025. [Online]. Available: /statistics/1388459/concerns-targeted-ads-sweden/
