30,000 mobile subscirption apps using the source's in-app subscription SDK, wider industy metrics may vary
Supplementary notes
The source does not provide an exact survey date. The date provided is the publication date.
The source defines the strategies as follow:
"Always Trial Strategy: Apps that always provide trials across products. Sometimes Trial Strategy: Apps that offer trials intermittently or for select products only."
Citation formats
Free trial strategies within subscription apps 2024
As of January 2024, approximately ** percent of mobile apps offering their services via paid subscriptions did not present a free trial monetization strategy. In comparison, ** percent of the examined mobile apps operating on subscriptions utilized a mixed model, offering free trials for some of their products but not all of them, or for limited periods of time.
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RevenueCat, Inc.. (January 17, 2024). Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. "Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024." Chart. January 17, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. (2024). Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. "Approach to Free Trial Periods among Mobile Paid Subscription Apps Worldwide as of January 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Jan 2024, /statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc., Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1384560/subscription-apps-free-trial-strategy/ (last visited August 20, 2026)
Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 [Graph], RevenueCat, Inc., January 17, 2024. [Online]. Available: /statistics/1384560/subscription-apps-free-trial-strategy/
