During a survey carried out among advertising professionals in Europe in early 2023, ** percent of respondents stated that they thought connected TV needed help to tackle brand safety issues; **** percent named artificial intelligence in this context.
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IAB Europe. (March 15, 2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1378538/ad-channels-help-europe/
IAB Europe. (2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising Channels in Need of Help to Tackle Brand Safety According to Advertising Professionals in Europe as of February 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Mar 2023, /statistics/1378538/ad-channels-help-europe/
IAB Europe, Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1378538/ad-channels-help-europe/ (last visited August 13, 2026)
Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: /statistics/1378538/ad-channels-help-europe/
