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User preference on short video content types in China in 2024

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Release date

November 2024

Region

China

Survey time period

August and September 2024

Number of respondents

5,000+

Age group

10 years and older

Method of interview

Online survey

Citation formats

Favorite content categories of short videos in China 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Mar 24, 2025

According to a 2024 Chinese short video app user survey, short videos about traditional culture continued to be the most popular content category, with over ** percent of respondents saying so. Overall, respondents preferred pragmatic and informative content more than purely entertaining videos.

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Statistics on " Short video apps in China "

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaTikTokByteDance
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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