In 2024, the majority (** percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly *** out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly *** percent of e-commerce purchases, according to those surveyed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
DI – Dansk Industri. (February 5, 2025). Most purchased product categories online in Denmark in 2024, by type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most purchased product categories online in Denmark in 2024, by type." Chart. February 5, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. (2025). Most purchased product categories online in Denmark in 2024, by type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most Purchased Product Categories Online in Denmark in 2024, by Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Feb 2025, /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri, Most purchased product categories online in Denmark in 2024, by type ÀÖ²¥´«Ã½app×îа汾, /statistics/1358303/denmark-e-commerce-purchases-by-category/ (last visited August 13, 2026)
Most purchased product categories online in Denmark in 2024, by type [Graph], DI – Dansk Industri, February 5, 2025. [Online]. Available: /statistics/1358303/denmark-e-commerce-purchases-by-category/
