The question was phrased as follows: "How concerned, if at all, are you about each of the following in using virtual reality or augmented reality tools to select and buy items?"
Citation formats
VR and AR shopping tools: consumer concerns in the U.S. 2022
According to the results of a 2022 survey conducted in the United States, the main concerns consumers had about using virtual reality or augmented reality tools when selecting and buying goods were accuracy of the item shown as well as the user's privacy. Over ** percent of those surveyed selected these two responses as their top concerns.
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Ipsos. (September 28, 2022). Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. "Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022." Chart. September 28, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. (2022). Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. "Consumer Concerns about Using Vr or Ar Tools While Viewing and Buying Goods in The United States in 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Sep 2022, /statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos, Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1356548/vr-and-ar-shopping-tools-concerns/ (last visited August 14, 2026)
Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 [Graph], Ipsos, September 28, 2022. [Online]. Available: /statistics/1356548/vr-and-ar-shopping-tools-concerns/
