Digital advertising expenditure for mobile across India was heavily concentrated on social media followed closely by the online video format, each grossing over ** billion Indian rupees in 2021. During that year, advertising spending on paid search accounted for over ** percent of the overall digital advertising expenditure made within the mobile market.
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Dentsu Aegis Network. (January 31, 2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees)." Chart. January 31, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. (2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of Mobile Digital Ad Expenditure in India in 2021, by Format (in Billion Indian Rupees)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jan 2022, /statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network, Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) ÀÖ²¥´«Ã½app×îа汾, /statistics/1350903/india-mobile-digital-ad-spending-by-format/ (last visited August 17, 2026)
Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: /statistics/1350903/india-mobile-digital-ad-spending-by-format/
