According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly ** percent of global internet users. Instagram ranked second, with ** percent of respondents, followed by TikTok, with almost ** percent.
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eMarketer, & Insider Intelligence. (July 6, 2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, und Insider Intelligence. "Leading social media platforms where internet users purchased products during a live streaming event in 2022." Chart. July 6, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, Insider Intelligence. (2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, and Insider Intelligence. "Leading Social Media Platforms Where Internet Users Purchased Products during a Live Streaming Event in 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Jul 2022, /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer & Insider Intelligence, Leading social media platforms where internet users purchased products during a live streaming event in 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1346066/social-media-purchases-live-streaming-worldwide/ (last visited August 12, 2026)
Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph], eMarketer, & Insider Intelligence, July 6, 2022. [Online]. Available: /statistics/1346066/social-media-purchases-live-streaming-worldwide/
