According to a survey on e-commerce consumer behavior in Malaysia in 2025, fashion remains the top category of items purchased by ** percent of respondents. Home care products were the second most popular items among Malaysians, with ** percent of respondents stating that they purchased these products on e-commerce platforms.
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Ipsos. (November 12, 2025). Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/
Ipsos. "Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category." Chart. November 12, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/
Ipsos. (2025). Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/
Ipsos. "Items Purchased on E-commerce Platforms by Malaysians from 2024 to 2025, by Category." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Nov 2025, /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/
Ipsos, Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category ÀÖ²¥´«Ã½app×îа汾, /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/ (last visited August 18, 2026)
Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category [Graph], Ipsos, November 12, 2025. [Online]. Available: /statistics/1336714/malaysia-items-purchased-on-e-commerce-platforms-by-category/