In 2023, general content websites and apps accounted for ** percent of total digital advertising expenditure in Taiwan. That year, digital spending in Taiwan exceeded ** billion New Taiwan dollars.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of advertising expenditure in Taiwan 2023, by media type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), und Google Drive. "Distribution of advertising expenditure in Taiwan 2023, by media type ." Chart. July 22, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), Google Drive. (2024). Distribution of advertising expenditure in Taiwan 2023, by media type . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), and Google Drive. "Distribution of Advertising Expenditure in Taiwan 2023, by Media Type ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Jul 2024, /statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan) & Google Drive, Distribution of advertising expenditure in Taiwan 2023, by media type ÀÖ²¥´«Ã½app×îа汾, /statistics/1328206/digital-ad-spend-distribution-by-media-type/ (last visited August 13, 2026)
Distribution of advertising expenditure in Taiwan 2023, by media type [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1328206/digital-ad-spend-distribution-by-media-type/
