The performance-based internet advertising expenditure in Japan amounted to approximately **** trillion Japanese yen in 2024. The value more than quadrupled since 2015.
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Dentsu. (March 12, 2025). Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. March 12, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. (2025). Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based Internet Advertising Expenditure in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Mar 2025, /statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu, Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) ÀÖ²¥´«Ã½app×îа汾, /statistics/918458/japan-internet-performance-based-advertising-expenditures/ (last visited August 13, 2026)
Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: /statistics/918458/japan-internet-performance-based-advertising-expenditures/
