During a 2024 survey among adults in the United States, ** percent of respondents said Target showed authenticity when supporting Pride Month. In late May, the Minneapolis-based retail chain announced the removal of Pride Month-related products from its stores after that backlash of some consumers made Target employees feel unsafe. Disney and Netflix rounded up the ranking's top three, mentioned by ** and ** percent of respondents, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Big Village. (June 11, 2024). Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1315825/brands-authentic-support-pride-month-us/
Big Village. "Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024." Chart. June 11, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1315825/brands-authentic-support-pride-month-us/
Big Village. (2024). Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1315825/brands-authentic-support-pride-month-us/
Big Village. "Brands Showing Most Authentic Support for Pride Month According to Adults in The United States as of June 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Jun 2024, /statistics/1315825/brands-authentic-support-pride-month-us/
Big Village, Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1315825/brands-authentic-support-pride-month-us/ (last visited August 13, 2026)
Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024 [Graph], Big Village, June 11, 2024. [Online]. Available: /statistics/1315825/brands-authentic-support-pride-month-us/