Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022
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top 3 box / among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months
Citation formats
Programmatic DOOH advertising benefits in the UK 2022
During a 2022 survey conducted in the United Kingdom, a third of responding advertising professionals said they had included programmatic digital-out-oh home (DOOH) in their media mix was the possibility to measure performance. Viewability ranked second, named by a quarter of the respondents. Operational efficiency and the ability to target specific audiences followed, listed by ** percent of the interviewed.
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JCDecaux UK. (February 1, 2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 15, 2026, from /statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022." Chart. February 1, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 15, 2026. /statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. (2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 15, 2026. /statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to Include Programmatic Digital Out-of-home (Dooh) in Media Mix According to Advertising Professionals in The United Kingdom (Uk) as of November 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Feb 2023, /statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK, Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1306044/programmatic-dooh-advertising-benefits-uk/ (last visited August 15, 2026)
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph], JCDecaux UK, February 1, 2023. [Online]. Available: /statistics/1306044/programmatic-dooh-advertising-benefits-uk/
