The global customer lifetime value (LTV) produced by the traffic from ChatGPT was measured at *** U.S. dollars as of March 2026, being higher than that from Gemini, Bing, and Google. Overall, large language models like ChatGPT and Gemini had higher LTV figures than traditional search engines such as Bing and Google.
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NP Digital, & LinkedIn. (March 8, 2026). Customer lifetime value (LTV) of web traffic worldwide as of March 2026, by acquisition source (in U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1305173/customer-ltv-by-traffic-acquisition-source/
NP Digital, und LinkedIn. "Customer lifetime value (LTV) of web traffic worldwide as of March 2026, by acquisition source (in U.S. dollars)." Chart. March 8, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1305173/customer-ltv-by-traffic-acquisition-source/
NP Digital, LinkedIn. (2026). Customer lifetime value (LTV) of web traffic worldwide as of March 2026, by acquisition source (in U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1305173/customer-ltv-by-traffic-acquisition-source/
NP Digital, and LinkedIn. "Customer Lifetime Value (Ltv) of Web Traffic Worldwide as of March 2026, by Acquisition Source (in U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 8 Mar 2026, /statistics/1305173/customer-ltv-by-traffic-acquisition-source/
NP Digital & LinkedIn, Customer lifetime value (LTV) of web traffic worldwide as of March 2026, by acquisition source (in U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1305173/customer-ltv-by-traffic-acquisition-source/ (last visited August 18, 2026)
Customer lifetime value (LTV) of web traffic worldwide as of March 2026, by acquisition source (in U.S. dollars) [Graph], NP Digital, & LinkedIn, March 8, 2026. [Online]. Available: /statistics/1305173/customer-ltv-by-traffic-acquisition-source/
