In 2025, the majority of respondents across all generations in the United States were mostly or always using **** as their default search tool. In the same period, artificial intelligence (AI) chatbots were more common for younger generations, with nearly ** percent of both Gen Z and millennials at least using a mix of the two.
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Bain & Company. (March 1, 2026). Artificial intelligence (AI) chatbot vs. search engine use in the United States in 2025, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/
Bain & Company. "Artificial intelligence (AI) chatbot vs. search engine use in the United States in 2025, by generation." Chart. March 1, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/
Bain & Company. (2026). Artificial intelligence (AI) chatbot vs. search engine use in the United States in 2025, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/
Bain & Company. "Artificial Intelligence (Ai) Chatbot Vs. Search Engine Use in The United States in 2025, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Mar 2026, /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/
Bain & Company, Artificial intelligence (AI) chatbot vs. search engine use in the United States in 2025, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/ (last visited August 16, 2026)
Artificial intelligence (AI) chatbot vs. search engine use in the United States in 2025, by generation [Graph], Bain & Company, March 1, 2026. [Online]. Available: /statistics/1661815/us-ai-chatbot-vs-search-engine-use-by-generation/
