In a 2022 study, the highest share of respondents stated that sustainability was slightly important to them when purchasing clothing, at ** percent. This was followed by just under ** of consumers, who were neutral when it came to the sustainability of apparel. Only percent of respondents did not find sustainability at all important when deciding which fashion items to buy.
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Simon-Kucher & Partners. (September 30, 2022). How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1303946/sustainability-importance-apparel-purchase/
Simon-Kucher & Partners. "How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022." Chart. September 30, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1303946/sustainability-importance-apparel-purchase/
Simon-Kucher & Partners. (2022). How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1303946/sustainability-importance-apparel-purchase/
Simon-Kucher & Partners. "How Important Sustainability Is to Consumers When Making Purchasing Decisions for Apparel, Fashion, and Footwear Worldwide in 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Sep 2022, /statistics/1303946/sustainability-importance-apparel-purchase/
Simon-Kucher & Partners, How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1303946/sustainability-importance-apparel-purchase/ (last visited August 19, 2026)
How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022 [Graph], Simon-Kucher & Partners, September 30, 2022. [Online]. Available: /statistics/1303946/sustainability-importance-apparel-purchase/
