In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for ** percent of all apparel sales, about ** percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in Germany from 2018 to 2025." Chart. October 22, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in Germany from 2018 to 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Oct 2021, /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1277310/e-commerce-share-apparel-sales-germany/ (last visited August 14, 2026)
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: /statistics/1277310/e-commerce-share-apparel-sales-germany/