Countries included Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates, and Yemen.
*Excludes social video formats, and includes Youtube.
In 2020, the largest share of digital advertisement spending in the Middle East and North Africa (MENA) region was in the social format at about *** billion U.S. dollars. It was followed by video advertisements at about *** million U.S. dollars.
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eMarketer. (November 4, 2021). Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. "Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars)." Chart. November 4, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. (2021). Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. "Value of Digital Advertisement Spending in The Middle East and North Africa Region in 2020, by Format (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Nov 2021, /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer, Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1277135/mena-digital-ad-spending-by-format/ (last visited August 12, 2026)
Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) [Graph], eMarketer, November 4, 2021. [Online]. Available: /statistics/1277135/mena-digital-ad-spending-by-format/
