In 2024, more than ** percent of respondents aged 16 to 24 had made at least one online purchase in the previous three months in Portugal. However, the age range with the highest share of e-commerce users was from 25 to 34 years, at ** percent. People aged between 65 and 74 showed the lowest e-commerce penetration rate.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Statistics Portugal. (November 21, 2024). Percentage of e-commerce users in Portugal in 2024, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. "Percentage of e-commerce users in Portugal in 2024, by age group." Chart. November 21, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. (2024). Percentage of e-commerce users in Portugal in 2024, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. "Percentage of E-commerce Users in Portugal in 2024, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Nov 2024, /statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal, Percentage of e-commerce users in Portugal in 2024, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1262960/share-e-commerce-users-portugal-age/ (last visited August 18, 2026)
Percentage of e-commerce users in Portugal in 2024, by age group [Graph], Statistics Portugal, November 21, 2024. [Online]. Available: /statistics/1262960/share-e-commerce-users-portugal-age/
