*Total number of exhibitors and visitors surveyed.
**The source does not specifies the exact data of field work.
The question was posed as follows: "Visitors: how do digital events compare to live events across these factors?".
Missing or exceeding percentage points might be due to rounding.
Citation formats
Comparison between digital and live exhibitions by visitors worldwide 2021
According to a 2021 global survey, in-person exhibitions and trade shows were preferred over online events across **** out of the *** studied aspects. For instance, ** percent of respondents said that live events were better to make a new connection by chance or for networking. The only aspect where survey participants found that virtual events had an advantage was the cost of attending.
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UFI. (October 5, 2021). Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/
UFI. "Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021." Chart. October 5, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/
UFI. (2021). Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/
UFI. "Opinions on Virtual versus In-person Exhibitions and Trade Shows According to Visitors Worldwide as of 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Oct 2021, /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/
UFI, Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/ (last visited August 12, 2026)
Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021 [Graph], UFI, October 5, 2021. [Online]. Available: /statistics/1260057/opinions-on-virtual-vs-live-trade-shows-worldwide/
