According to a survey conducted by in June 2022 in Japan, the most popular e-commerce sites were online marketplaces, with around ** percent. Major e-commerce marketplaces in Japan include Rakuten Ichiba, Amazon Japan, and Yahoo! Shopping.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Rakuten Insight. (July 19, 2022). Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading types of e-commerce sites accessed in Japan as of June 2022." Chart. July 19, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. (2022). Leading types of e-commerce sites accessed in Japan as of June 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading Types of E-commerce Sites Accessed in Japan as of June 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Jul 2022, /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight, Leading types of e-commerce sites accessed in Japan as of June 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1243671/japan-most-used-e-commerce-site-type/ (last visited August 13, 2026)
Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: /statistics/1243671/japan-most-used-e-commerce-site-type/
