An October 2021 survey found that ad-supported games was the most popular monetization models among new mobile gamers in the United States. New gamers are defined as mobile gamers who didn’t play mobile games before the initial peak of the COVID-19 pandemic, and continued to play at least an hour a week thereafter.
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Facebook (Facebook Gaming). (February 24, 2022). Monetization preferences of mobile games according to new gamers in selected countries as of October 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1220186/monetization-preferences-new-gamers-select-countries/
Facebook (Facebook Gaming). "Monetization preferences of mobile games according to new gamers in selected countries as of October 2021." Chart. February 24, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1220186/monetization-preferences-new-gamers-select-countries/
Facebook (Facebook Gaming). (2022). Monetization preferences of mobile games according to new gamers in selected countries as of October 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1220186/monetization-preferences-new-gamers-select-countries/
Facebook (Facebook Gaming). "Monetization Preferences of Mobile Games According to New Gamers in Selected Countries as of October 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 24 Feb 2022, /statistics/1220186/monetization-preferences-new-gamers-select-countries/
Facebook (Facebook Gaming), Monetization preferences of mobile games according to new gamers in selected countries as of October 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1220186/monetization-preferences-new-gamers-select-countries/ (last visited August 14, 2026)
Monetization preferences of mobile games according to new gamers in selected countries as of October 2021 [Graph], Facebook (Facebook Gaming), February 24, 2022. [Online]. Available: /statistics/1220186/monetization-preferences-new-gamers-select-countries/
