Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020
Characteristic
Share of respondents
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During a survey carried out in 2020 among consumers from Germany, United Kingdom and the United States, ** percent of respondents said they interacted with influencers on YouTube. On Instagram, the share stood at ** percent and on Twitch at ** percent.
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Business of Apps. (January 28, 2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020." Chart. January 28, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. (2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of Consumers from Germany, The United Kingdom, and The United States Interacting with Influencers on Selected Social Media Platforms as of August 2020." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Jan 2021, /statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps, Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 ÀÖ²¥´«Ã½app×îа汾, /statistics/1202588/consumers-interact-influencers-platforms/ (last visited August 19, 2026)
Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: /statistics/1202588/consumers-interact-influencers-platforms/
