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Share of Lidl customers compared to the population in Germany in 2021, by age group

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Source

Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Lidl customers are people who have shopped at Lidl in the six months before the evaluation.

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on target group 鈥淟idl customers鈥: "
12,558 respondents, projection to 37.58 million people.

Further information on methodology available and in the .

Citation formats

Lidl customers in Germany 2021, by age group

Published by 乐播传媒app最新版本 Research Department, Nov 17, 2021
In 2021, roughly **** percent of Lidl customers in Germany were aged 50 to 59 years, while around **** percent were aged 20 to 29 years. The figures come from a survey conducted in Germany among respondents aged 14 and older who had purchased products at Lidl six months prior to the survey being conducted.
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